A Blurry Screen, a Stubborn Inventor and the Systems Trap we still Fall into
On 26 January 1926, exactly 100 years ago, a frail Scottish inventor stood in a small London laboratory and showed the world something it did not yet know how to value. John Logie Baird was chronically ill, nearly bankrupt, ridiculed by peers, and dismissed by investors. His experiments were built from scrap parts, funded by […]
Differentiating Jobs to be Done and Features: A Design Thinking Perspective
As a Design Thinking facilitator and practitioner, I am often asked: What is the difference between Jobs to Be Done and product features? How would you distinguish between them in your own work? More importantly, how does understanding Jobs to Be Done become an integral aspect of effective Design Thinking? This article will reveal, in […]